Vernacular fever: It's gone well beyond photography

We're living in a vernacular world nowadays. It was ever thus, to some extent — in the world of art, especially photography, "vernacular" is used to refer to photographs taken by an untrained photographer who does not consider him or herself to be an artist. And so as long as cameras have been commercially available, people have taken pictures of themselves at birthday parties, or on vacation, or with celebrities. You can always tell the vernacular ones. They don't know what the subject of their photograph is. They never learned the rule of threes, or how to use negative space. Thay take pictures from too far away, as though it is incomprehensible to take a photo of somebody without being able to see everything from the tops of their heads to their feet. A few nights ago, I saw two women asking a valet to take their picture downtown, by the Wondrous Azian Kitchen. But they posed so it was the sidewalk behind them, and not the neon facade of the restaurant, unconsciously selecting an anonymous and dull background over a more interesting one. That's vernacular in a nutshell, and millions of such photographs are taken per day, thanks to inexpensive digital cameras, some built into smart phones. But the vernacular has spread well beyond photography. Thanks to YouTube, we have millions of hours of vernacular video; MySpace produced an especially appalling type of vernacular web design; blogs gave rise to vernacular writing, returning the word to its origins, when it described the specific language of a place. Heck, the web has even created its own vernacular, and every time somebody emails you with LOL or ROFL or W00T, they're speaking it.

I myself have caught vernacular fever, thanks, in part, to the camera built into my iPad. I spend so much of my time going to interesting art events and talking to interesting people, and I take photographs of all of it, that I've just gotten sick of interestingness. So I have started taking photographs of things I consider to be boring, which I then upload to Facebook , the world's gallery of boring photography. I took a picture of some carpet yesterday. I take pictures of surveillance cameras, because they irritate me. I take pictures of people I don't know, and I always try to make sure they're poorly framed. However, I never let people pose for a photograph. I hate posed photographs, even though it's the standard in vernacular photos.

Myspace Photo Collage - News


Vernacular fever: It's gone well beyond photography
Vernacular fever: It's gone well beyond photography

The past half century has been increasingly defined by collage — new art became obsessed with combining and remixing art that preceded it. Mark my words, the next half century will be defined by vernacular. All right, I've written enough.



Alameda community calendar

6, Digital Photo Collage, a class for students in 4th through 8th grades, 11 am-noon June 14, free, 1550 Oak St. 510-747-7705. La Leche League -- Meeting, It's a Womanly Art, getting breast-feeding off to a good start, 10:30 am June 15, 1316 Pearl St.,




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